What a year 2014 was. In many ways it is hard to believe we’ve only launched 2 years ago, and sometimes it feels like we are still the tiny startup that launched in our barn Upstate. It’s been a whirlwind of a year to say the least. We’ve learned so many things, and continue to learn everyday but there are 3 things that have become a big part of our culture in 2014 that I believe have helped us not only get through, but thrive in this wonderfully insane year. These are 3 of the things we’ll bring into 2015:
Photo by Kristin Gladney
1) Celebrate small wins.
Things we would have considered big wins 2 years ago, like an email from an awesome new prospective client, happen on a daily basis now. It’s important to celebrate those wins even when they are happening every day. When you have clear goals, you can celebrate all achievements against those goals with everyone- don’t keep it to yourself, share each others wins loudly, give credit high fives and hugs. Small accomplishments can do big things for a company, they are important to recognize, reflect, and keep on going. Not only do we recognize these wins in the office each day as they are happening but we have weekly meetings that review all of our wins from the week prior, and its a great practice.
2) Be brave enough to embody the truth.
Honesty takes bravery. It isn’t the easiest route, but is the only route I will follow. After many years of working in companies’ where there were lots words spoken and not one bit of truth, it feels good to found a company where truth is one of our fundamental tenets. We are a small team with a lot to do so fully trusting that others will do as they say they will, or that others will be honest about what they can’t do is the only way to work. And more importantly we practice it with our clients. It isn’t easy to tell them we’ve messed up, its pretty shitty actually, but we work hard in the end to make things right and being honest and truthful allows us to come up with the best solutions together. Impeccable Customer Service is the number one most important priority at Patina and we can’t serve our customers best of that service, and our culture is not rooted in trust.
3) Let go.
I’ve worked countless hours over the years to build this company, I’m obsessed with every bit of it from the brand, to the voice, to the way we hold our meetings to the way we work with clients to all of the thousands of details that it takes to run the company. Clearly, I couldn’t, or wouldn’t ever dream of doing all of these things myself I’ve articulated what Patina stands for, what we believe in, and put some systems and structures in place to support those beliefs, and found some awesome people to interpret what that means- freely. To experiment with what we can do, or where we can go when we are rooted in this belief system. To try new ideas and express the brand in different ways on their own- to test their ideas, to try, to fail and to try again. I work with some truly amazing people who have taken the company to places I would have never dreamed, to try things I couldn’t even fathom, and who have taught me so much and have opened my eyes to where things could go. As a result, they’ve grown, I’ve grown and Patina has grown, A healthy, growing, successful company has been the result of letting go.
We had a hell of a year, we’ve reached our aggressive revenue goals, we’ve added new people to our company, and we’ve worked with some superstar clients which we truly respect and admire. I am extremely proud of what we’ve all accomplished together in this last 2 years, but 2015 is incredibly exciting as we build upon all we’ve created and grow from where we’ve rooted to elevate ourselves terms of delivering impeccable service, building a healthy and sustainable company, and sharing new collections, new ideas and new inspiration. I’m leaving 2014 feeling grateful and entering 2015 feeling inspired. What an intoxicating combination. Watch out.